New routine guide, timings included: read the routine of the month
Media kit

Partner with The Daily Capsule.

Audience, formats and rates for supplement brands who want to reach readers across the US who take their routine seriously, every morning.

01Audience · trailing 12 months

Who reads us

39.6KMonthly readers
13.3KNewsletter subscribers
58%Take three or more a day
2:55Avg. time on story
02Net, per placement

Formats & rates

  1. Sponsored feature

    A long-form feature produced by our desk, ending with your founder's own day written out hour by hour. Labeled as sponsored at the top of the page and sent to The Morning Stack.

    $2,500
  2. Homepage spotlight

    An editorial feature on the homepage, chosen by our editors for work we think readers should see. It is never conditional on buying anything and cannot be bought.

    Free
  3. Newsletter placement

    A dedicated module in The Morning Stack, sent weekdays at 7 a.m. Eastern to 13,300 subscribers with a 44 percent average open rate.

    $560
  4. Instagram collaboration

    A co-authored post and story set on @thedailycapsule, showing where your product fits in a real morning, tagged as a paid partnership.

    $760
  5. Sponsored routine guide

    A routine guide with timings, pairings and the label in full, checked by our fact-checker, labeled as sponsored and kept on the site.

    $3,150

All sponsored work is clearly labeled. Independent editorial coverage, the homepage spotlight included, is free, never conditional on buying anything, and cannot be bought. Every dose quoted on a sponsored page matches the product label. Rates are net, in US dollars, and materials are due 14 days before publication.

04Bookings

Reserve placements for the winter issue.

Jonah Keller, our partnerships editor, replies within two business days with availability, a tailored proposal and results from comparable campaigns.

Newsletter

The morning stack.

A three-minute read each weekday on making supplements a habit: what to take together, when to take it, and how to remember.

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