PUMA has launched FOR ALL TIME a global Classics platform featuring “The Collective,” a group of Iconic Culture Influencers, who as creatives, influencers, and storytellers have had a timeless impact in their respective fields.
With FOR ALL TIME, PUMA has partnered with their Basketball and Classics Creative Director, JAY-Z and Roc Nation’s Emory Jones, as the executive producers of The Collective.
The line-up consists of: Roc Nation’s Emory Jones, award-winning Designer and PUMA creative director June Ambrose, Harlem fashion innovator Dapper Dan, decorated director and videographer Hype Williams, NBA Hall of Famer and PUMA ambassador Walt Clyde Frazier, RHUDE designer Rhuigi Villaseñor, creative consultant and founder of Upscale Vandal, Mike Camargo, and legendary photographer Lenny Santiago who stands as the visual director of still photography for the campaign.
Members of The Collective will highlight various Classic PUMA sneaker silhouettes with interviews, creative content, and product designs that help define what it means to be a Classic. They will also hand select a rising member of the next generation of soon-to-be classic influencers within their fields and support their work and development with a financial grant as well as mentorship and promotional support.
This year we will be highlighting PUMA’s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic?” said Adam Petrick, Chief Brand Officer at PUMA. “Our ‘FOR ALL TIME’ campaign will communicate PUMA’s classic sneakers such as The Suede, and other products by recounting inspiring stories from renowned people who have become unparalleled classics themselves, having influenced Fashion, Music and Sports over the last five decades.