Apple Music is celebrating the beauty and diversity of the African continent this Africa Month with their Africa Is… campaign. Africa is many things to many groups of people and by honouring its musical complexities, Apple Music pays homage to its melting pot of innovation, creativity and sounds.
Africa Is will feature music from West Africa, Francophone Africa, East Africa, Lusophone Africa, and Southern Africa, with 18 exclusive guest playlists that are all inspired by what it means to be African.
The curators for the guest playlists on Apple Music include West Africa’s Rema (Nigeria), Moliy (Ghana) Basketmouth (Nigeria) Kelvyn Boy (Ghana), Prince Gyasi (Ghana) and Andrea Iyamah (Nigeria). Representing East Africa is Chimano (Kenya) and Hussein Suleiman (Uganda), for Lusophone Africa it’s Soraia Ramos (Cape Verde) and Eliana Murargy (Mozambique), for Francophone Africa we have Ferre Gola (DRC), Serge Ibaka (DRC) and Chrystel (Ivory Coast), and lastly representing South Africa are Bongeziwe Mabandla, Uncle Waffles, Slikour, Nduduzo Makhathini and Wanda Lephoto.
In addition to this, Apple Music will have a dedicated Africa Is… section featuring flagship Editorial and Genre playlists, special Artist Essentials and Behind The Boards playlists, as well as Exclusive Home Sessions and the hottest music videos from the most popular artists.
Here is some of what the guest curators had to say about the inspiration behind their playlists:
“To me, Africa – like our music – is diverse, rich, colourful, and beautiful. We know how to have fun. We know how to brighten up a room while preserving the soulful essence of our sound. This playlist is not enough to represent Africa. Nothing is. But that’s the point.” – Rema (Nigerian singer and rapper)
“The world is opening up to the beauty of African music. Hence, it is important that we as Africans continue to propagate our art in every way possible, because no one else can see us the way we would ourselves. Listen to this playlist I made of my favourite African songs.” – Basketmouth (comedian, filmmaker and singer)