Daily Paper’s SS19 Campaign Explores “Survival and Success in the Digital Age”￼
For its Fall/Winter 2018 collection, Daily Paper joined forces with FGUK Magazine on an editorial which highlighted an inclusive group of individuals. The Amsterdam-based brand is back with a fresh direction for Spring/Summer 2019, offering a tech and African-inspired campaign that explores “survival and success in the digital age.”
This assortment, shot in South Africa, draws inspiration from Africa and its connection with the Fourth Industrial Revolution. A number of relaxed-fitting pieces are presented in the range, including wide-leg trousers, oversized blazers, button-downs and long trench coats. The color palette encompasses a pastel-based selection, including salmon pink, lilac and light blue, which are complemented with neutrals such as gray, beige and white.