Daily Fashion

A Print Collaborative Collection From H&M and Yay Abe

photography source: Instagram(@yay_abe)

Cape Town based illustrator, art director and founder of Yay Abe, an illustration studio, Rusell Abrahams has just announced that he is the latest collaborator with H&M South Africa. Yay Abe is known for its playfulness designs and how colourful the designs are, as seen in some of its collaborations with Adidas, Apple Music and KFC just to list a few.

The Yay Abe x H&M collaboration is a project initiated to support small business owners and promote the local design industry within South Africa, said Russell. This partnership is bringing us a print collaboration collection of loungewear that will be available at selected H&M stores in South Africa from the 2nd of June 2022.

photography source: Instagram(@yay_abe)

My motto in life is to, create and explore.

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